Lawless Beauty has hired its first President, Rachel Shelowitz. The clean beauty brand says it will also set its sights on expansion, as the team focuses on product development and marketing.

“I am thrilled to bring on Rachel as the company’s President,” stated Annie Lawless, Founder of Lawless Beauty. “We are excited to have her continue to build the brand’s overall presence and focus on the growth of the business to the next level and beyond.”

Shelowitz will oversee all aspects of the business – Marketing, Sales and Operation – and development in partnership with Annie. With Rachel in place as President, Annie will be able to focus on the creative side, including product development, developing direct relationships with consumers, and working closely with the brand’s partner-in-crime retailer, Sephora.

“Annie sees the future and she is relentless in creating it and because of that, I couldn’t be more thrilled to be joining the Lawless Beauty team,” stated Rachel.

More About Rachel Shelowitz

An experienced leader, Shelowitz’s background includes building breakout brands in both smaller entrepreneurial environments and larger global companies. 

Most recently, as the General Manager of Lorac, Shelowitz worked to rebuild the brand from the ground up, strengthening product development, brand awareness and retail marketing. Earlier in her career, she worked with luxury makeup brands such as Lancôme, Yves Saint Laurent Beauté, Shu Uemura and Pat McGrath Labs.